Pre-Production typically involves a lot of research and back-and-forths with my clients. It is about understanding the brand, the business and the goals.
The culmination of the above results in clearly defined scope of work document and the exploration moodboards that get created in the process.
This is the part where the actual image development happens. It draws heavily from the before established brand identity guidelines, strategy session outcomes and moodboards.
As any piece does, this one too starts with a blank canvas but then goes through one meticulously crafted stage after another until reaching the point of completion where the art aligns with the business goals.
The Mood Setter
The mood setter is the opening shot of the presentation. It conveys the tonality and the mood of the images that are to follow and as such it serves as a piece that invokes curiosity in the viewer – On it’s own the Mood Setter shot does not tell the viewer anything about the product or the brand but instead it sparks interest in what is to come.
The showcaser is the culmination of all the shots before it – It invokes emotions and it conveys the product. This is the main shot and the closing chapter of the story as everything is revealed in its fully glory. It aims to faithfully represent the craftsmanship of the products while also leaving a lasting impression in the viewer’s eyes.
We’ll let the visitors of this website decide which of the two images makes a bigger impact.
What I do is I create memorable product showcases that stand out, inspire and delight your potential customers. I aim to help your business succeed.
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